Hi. I’m Sila,
a Product Designer based in Brooklyn, NY.
Curious by nature, my passion is to blend research, innovation, and design to craft enriching user experiences. I also enjoy taking photographs and pondering the futures of systems and things.
Work
A GenAI driven product concept to provide seamless air travel experiences
Crafted a user-centric travel booking experience for a stress-free, seamless and connected journey
A workspace design and build to enhance the daily lives of Egon Zehnder consultants
Designed and built an intuitive and responsive web app used daily by 750+consultants to manage their projects seamlessly
A User-Centric Microsite Design for Today at Apple
Designed a responsive microsite that provided clear information and user exploration, which increased engagement to Today at Apple events
A Streamlined Mobile Booking Experience Design for SIXT
Crafted a seamless post-booking experience for the mobile app, guiding users through pre-rental tasks, in-trip navigation, and post-drive actions
Designing for User Delight and Booking Success: Virgin Voyages Mobile
Crafted a mobile experience for Virgin Voyages that prioritized usability and resulted in increase in booking conversion
Details
A project driven by self-passion and curiosity to elevate way-finding capabilities on Maps
Explored design solutions to integrate real-time factors like weather and traffic conditions into walking directions to enhance their accuracy and user experience